Change the food chain
Food Value by The Plant proposes a restructured food chain, where the focus lies on helping farmers sell their locally produced goods more efficiently to customers through an online marketplace.

Accompanying the launch of Food Value's open-source platform, I made this animation to get the message across to potential participants of this new food chain. It was particularly fun to design and rig the characters, which bring the animation more to life.

Concept illustrations
Facial rig setup
Character design and alternative color schemes
- Credits -
Client: The Plant
Created and directed by Stan Joosten
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